In continuation with our feature of Amelia and Erin Austen Abbott, today we talk to Erin about the shop and the carryover from home to work and work to home.
Q: Your store, Amelia, was full of an assortment of items, from handmade cards to home decor and even soda. How did you/do you decide what type of image you want to project at your store? And, if applicable, do the items available in your store reflect your personal style?
A: Well, when I walk into store, I am drawn to the items that I can’t get anywhere else. I look for individuality. I also look for clean lines of the store. Good design. A “busy” store loses me and I can’t decide where to focus. Aesthetics are so important. I also wanted you to feel like you were walking into a vintage apothecary but for cupcakes, with tiny cupcake toppers and cookie cutters in jars, lining a shelf.
As for my personal style, I’ve been told by many that Amelia feels like another room of my house. So, yes the store reflects my personal style for sure. I love vintage everything, mostly the 50’s.
Erin was gracious enough to share pictures of her beautiful home with us. What a treat! All pictures below are from Erin.
Tomorrow will feature Erin’s most amazing photographs which consists of a project that is near and dear to my heart.